The Luxury Traveller
BRANDING / PRINT / DIGITAL
The Luxury Traveller approached mademore to create a brand identity that is visually upmarket and appeals directly to the required demographic; high earners. The business offers bespoke custom vacations around the globe at some of the very best and exclusive destinations.
The business offers exceptional high standards and attention to detail, regularly going above and beyond.
Solution. Incorporating a compass within the 'X' we created a unique design that is clean, clear and appeals to the demographic. A real feeling of adventure and travel encapsulated withing the logo.
'Location location location'.
Positioning of the company would be vital in an already over crowded market. A brand positioning strategy was created to help create brand association in customers’ minds, to make them perceive the brand a required way. Utilising the 'X' compass within the logo, we created the voice of the brand.
In keeping with the compass icon, we created an icon set that would visually bring added style to categories.