BRANDING / PRINT / DIGITAL
Sunshine Events is the largest fun equipment hire and event organising company in the UK. Initially approaching mademore to design a Event Guide brochure evolved into a complete company re brand and an on going working relationship that continues to this day.
Mademore pitched the need for a re brand on compiling the companies mission statement. Provide the ultimate event experience for customers to ensure they will promote us to others and choose us again: wow service, exciting range of equipment and expert staff.
That we felt the professionalism and enthusiasm of the business wasn't being reflected visually with the previous logo.
We wanted to capture the excitement, variety of equipment and above all, the professional attitude being seen within every aspect of the business.
The solution was a bright well crafted logo that portrayed fun and professionalism, coupled with brand guidelines mademore set the visual identity and tone of voice of the business going forward.
Building the brand.
Since the re brand mademore has worked alongside Sunshine Events to create a number of bespoke artworks, from stall backdrops to interior office branding, this has been a great way to keep visual consistency across the company.
After the company identity rebrand, Sunshine events went on to win two awards at the 2017 BIBAs - Be Inspired Business Awards. Employer of the Year and Excellence in CSR categories and are currently finalists in the 2018 BIBAs for three awards.
'mademore took the time to really understand our business, its objectives and its audience. The essence of the new brand has been captured instantly, it has been totally pain-free working with mademore. A really great experience that led to an amazing result.
We have a logo that we can stand behind and be proud of.'
SUNNY SANDWELL DIRECTOR OF FUN AT SUNSHINE EVENTS